2016 - 2018
ABOUT
MUIRSKATE
MuirSkate Longboard Shop was a leading online retailer of longboard skateboards, wheels, trucks, and accessories. Founded in 2005, MuirSkate has been dedicated to providing the best possible experience for longboard enthusiasts of all skill levels. With a focus on quality products, exceptional customer service, and a passion for the sport of longboarding, MuirSkate has become a trusted name in the longboarding community.
From our headquarters in San Diego, California, MuirSkate shipped skateboarders around the world, offering a wide selection of top-quality products and expert advice to help customers find the perfect longboard for their needs. Whether you’re a seasoned pro or just getting started, MuirSkate had everything you need to enjoy the thrill of longboarding.
The Fastest Click-and-Mortar Skate Shop in the USA
One of my primary roles was to create engaging digital content for MuirSkate's website and social media channels. This included writing blog posts, filming and editing skate videos, and creating graphics and other visual assets. It was crucial, but also extremely fun, to develop content that would resonate with MuirSkate's target audience of longboard enthusiasts.
Another key responsibility was to shoot and edit product photography for MuirSkate's website. I worked closely with all of the brand manufacturers to ensure that all product images were high-quality, accurately represented the products, and were consistent with the www.muirskate.com visual identity.
I also had the opportunity to work on House Brand product designs. This involved collaborating with outside manufacturing facilities to develop new designs for longboard wheels, and other accessories. I used design software like Adobe Illustrator to create detailed product specs and worked with manufacturers & packaging printers to ensure that the designs were produced to MuirSkate's high standards.
Finally, I was responsible for managing social media and direct-to-consumer marketing campaigns for MuirSkate. This included developing email and SMS marketing campaigns, running social media ads, and monitoring the brand's social media channels. I worked closely with the web development team to develop campaigns that would drive traffic to the website, increase sales, and grow MuirSkate's online presence.
