ABOUT JOHN MUEHL
I am a marketing specialist, camera operator, and designer from San Diego, CA.
10+
YEARS OF EXPERIENCE
WORK
Marketing Manager
Fieldsheer Apparel Technologies
San Marcos, CA | 2018 - Present
- Led a cross-functional marketing team, fostering collaboration, and achieving project milestones on time and within budget.
- Managed a marketing budget of $900k for content development, ad spend, and tradeshow events, consistently staying within budget constraints while maximizing campaign effectiveness and healthy ROI’s.
- Developed and managed many of the digital & print content for Fieldsheers’ Mobile Warming and Mobile Cooling Brands.
- Created engaging content that focused on a wide range of outdoor industries: Motorsport, Camping & Trekking, Farm & Fleet, Hook & Hunt, and Workwear.
- Assist with general administrative activities such as arranging travel, accommodations, and logistics for B2B and DTC tradeshows on a cost-efficient basis.
- Worked closely with Product Development and Sales Departments to create content on a project-based statues that aligns with the customers’ needs and the projects goals.
Digital Content Creator
MuirSkate Longboard Shop
Miramar, CA | 2016 - 2018
- Created original digital content based (product photos, digital ad flyers, and detailed videos) on new products for the MuirSkate E-Comm platform.
- Texture retouching, background removal, special effects, color correcting & batch-edits to enhance product portrayal online.
- Traveled routinely nationwide to industry events to generate video and photo content.
- Developed video story boards and worked with professional athletes to achieve the vision of many projects.
EDUCATION
Masters in Business
Administration
California State University
San Marcos, CA | 2023 - 2024
- Focused on leadership, strategic management, and data-driven decision-making.
- 3.7 GPA
B.A. Communications
California State University
San Marcos, CA | 2017 - 2019
- Studied formats of technical communication, mass communication, and public relations.
- 3.6 GPA | Dean’s List
A.A. Digital Broadcast Arts
Palomar College
San Marcos, CA | 2011 - 2015
- Studied photo rendering, video production, UAV skills & regulations, and graphic design.
- 3.2 GPA | Palomar Post Production Club President
TECHNICALEXPERTISE
Software
Proficient with Adobe Creative Suite. Photoshop for image retouching and manipulation. Illustrator for web and print graphics. InDesign for promotional print layout and organization. Premiere for video production, and After Effects for motion graphics and VFX edits.
Technical Equipment
Knowledgeable with a wide range of photo and video studio equipment tools; lighting, technical software, and systems.
FAA Sect. 19 Part 107 UAV Certified Commercial Pilot
Programmed and flown complex video shoots, structural integrity checks, and high-def orthomapping projects