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DATE: 08 MAY 2020
CLIENT: FIELDSHEER
ROLES: PHOTOGRAPHY, WEB GRAPHICS, DTC MARKETING
WEBSITE: WWW.FIELDSHEER.COM
Project
Mobile Warming Ecomm and Marketing Support
As the marketing specialist responsible for product photography & graphic design at Fieldsheer, I have learned firsthand the challenges that arise when capturing the essence of our Mobile Warming heated apparel. By addressing these challenges head-on and employing a combination of creativity, expertise, and efficient systems, we are able to present Mobile Warming’s line of battery-powered heated jackets, vests, baselayers, socks, and gloves in the best light possible.
CHALLENGES
1. Product Presentation
2. Technical Retouching
3. Organization
- Clothing Presentation: When it comes to product photography, one of the primary challenges lies in making the clothing sit properly on the model or mannequin.
- Technical Photo Retouching: Product photography is not complete without post-processing and retouching. When it comes to heated apparel, there are additional factors to consider, such as the visibility of wires or the need to retouch any imperfections resulting from wrinkles or fabric distortion during the photoshoot.
- Efficiently Organizing and Storing Visual Assets: In a fast-paced marketing environment, it is essential to have a streamlined system for organizing and storing visual assets. With a wide range of product variations and frequent updates to the catalog, maintaining an efficient workflow is paramount.
